Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. IThe first type is cross-culture communication which includes
knowledge, belief, art, morals, law, custom, and any other capabilities and
habits acquired by man as a member of society”. The essence of effective
cross-cultural communication has more to do with releasing the right responses
than sending the “right” messages.
Cross-Cultural communication is a field that looks at how
people from differing cultural backgrounds communicate, in similar and
different ways among themselves and how they endeavor to communicate across
cultures.
Effective cross-cultural
communication can be achieved by-
A. Provide cultural training
-about
other cultures
- and about
our own culture
B. Provide language training
C. Increase flexibility and cooperation
E. Focus on individual attitudes and skill building.
The second type is ENTERTAINMENT AND COMMUNICATION
“Entertainment is an action, event or activity that aims to
entertain, amuse and interest a public.”
COMMUNICATION IS IMPORTANT because it facilitates
l Expressing
emotions
l For
Educational purpose
l Building
relationships
l Entertainment
l Decision
making
“COMMUNICATION is a basic need of
people where as ENTERTAINMENT is a desire of people.”
Todays sources of entertainment
would include, latest electronics gadgets
like Mobile and laptops and
cinema.
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